Contact

Jason Metter
jason at bluefruit dot com
720 339 8540
Denver Colorado
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About

Specializing in homemade, precision-engineered, lovingly handcrafted content for interactive and broadcast media, Blue Fruit is the design and motion graphics studio of Jason Metter and friends.
Blue Fruit Motion Graphics Reel

Motion Graphics Reel

Montage of television spots, broadcast bumpers, film titles, logo animations, even a long-form commercial for a Times Square jumbotron.

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Blue Fruit Visual Banner Ad Portfolio

Banner Ads

Animated, Flash-based online advertising for brands including Canon, International Delight, Coors Light and Maxim, Saab and Crested Butte, and ToysRUs.

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Blue Fruit Visual Identity Portfolio

Visual Identity

Identities for corporations, products, and programs, including logos, icon and wordmark design, hand-drawn lettering, brand standards manuals, and naming.

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Blue Moon

This "Artfully Crafted" ale invited fans to create an interactive photo mosaic via this unconventional beer website that emphasizes the art of brewing with natural spices, like coriander and orange peel.

Agency: Integer

Role: Art direction, design, motion graphics

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The Go Game

For these creators of hi-tech, urban scavenger hunts, we represented the fun and magic all around us with a retro-futuristic gameboard-themed site featuring a Rube Goldberg-inspired interactive cityscape.

Role: Art direction, design, Interactive

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Canon

To show the strength of the PowerShot G10, this site takes viewers around the world with photojournalists who depend on the camera's compact, yet full-featured versatility.

Role: Art direction, design, Interactive

Agency: Composite Interactive, Dentsu

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Outward Bound

For this short film honoring its cofounder, Bill Coors, we told Outward Bound's story through the voices of its supporters, historical photographs, and footage from its newly launched Denver center.

Role: Art direction, design, motion graphics

Agency: Motive

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TASTE BUD POLITICS

During the run-up to the 2008 presidential election, this site took a light-hearted look at the connection between voting and Mexican food preferences. It received record-breaking traffic, supported by street teams, social networking sites, and user-generated content.

Role: Art direction, design, motion graphics, Flash development

Agency: Motive

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Qdoba.com

Consumer site for national chain of Mexican quick service restaurants with multiple interactive and animated features

Role: Art direction, design, motion graphics, Flash development

Agency: Motive

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Discover your q-dentity

Old bubble sheet tests served as inspiration for this promotional site based on actual scientific research on the relation of personality, romantic compatibility, and Mexican food preferences (?!).

Role: Art direction, design, motion graphics, Flash development

Agency: Motive

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THE PEELERS

Promotional site and online advertising for Qdoba, in partnership with Coca-Cola, Universal Pictures, and Blockbuster

Role: Art direction, design, illustration, motion graphics, Flash development

Agency: Motive

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Who Do You Love?

Promotional site and online marketing for Qdoba, in partnership with Dr Pepper

Role: Art direction, design, illustration, motion graphics, copywriting, Flash development

Agency: Motive

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Let's Find Out

For this online video series about cars, we created a visual identity and graphics package that takes cues from street signs, chrome car emblems, and a little road gravel.

Role: Art direction, design, motion graphics

Agency: Motive

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Vehix.com

To draw attention to the wide variety of content on the site, we created a series of video vignettes for the Vehix.com homepage.

Role: Art direction, design, motion graphics, editing, development

Agency: Motive

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hallmark Channel

To promote the Son of the Dragon mini-series, we adapted an ancient Chinese form of fortune telling for the web. BTW, David "Grasshopper" Carradine still kicks ass.

Role: Art direction, design, photo-illustration, architecture

Agency: The1stMovement

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Noodles & Co.

For the online promotion of a seasonal asparagus menu item, the asparagus character was brought to life through animation as a skinny diva, envied and mocked by the year-round vegetables.

Role: Art direction, design, illustration, animation, development

Agency: Sukle Advertising & Design

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Gevo

Dedicated to weening us off of petrochemicals and advancing a new era of renewable biofuels, Gevo needed a fresh, colorful face and a clear way to tell its story online.

Role: Art direction, design, illustration, architecture, copywriting, development

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WaterCourse Foods

Our favorite local joint has become a premier vegetarian restaurant garnering national attention. We aspired to give them a website that lived up to their incredible menu and expressed their loving spirit.

Role: Art direction, design, architecture, copywriting, development

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spirited sorbet

The main ingredient is the star of the show in the website for this purveyor of premium fruit sorbets (some of which is booze-infused).

Role: Art direction, design

Agency: Motive

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Local Matters

We created this interactive, animated Flash piece to show that Local Matters operates on a global level, while assisting businesses to focus on local consumers.

Role: Art direction, design, motion graphics, development

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Destination Search

This high definition video installation demonstrates Local Matters' powerful search and mapping application suite, which they license to locally-focused clients around the globe.

Role: Art direction, design, motion graphics, editing, audio

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Fly Fusion

A stripped-down, grown-up site that pushes the second-generation device's cool technology and utility as a homework helper

Role: Art direction, design

Agency: EVB

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Mountain Dew

The Dew Report, an online video series focussing on emerging sports, such as parkour, mountain unicycling, and wakeskating

Role: Motion graphics, editing

Agency: Motive

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Denver Zoo

Indian-themed print collateral and advertising for Denver Zoo’s annual big event, the Do at the Zoo, a fund raiser for a planned Asian Tropics exhibit

Role: Art direction, design, illustration, hand-lettering

Agency: Motive

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Colorado lottery

Shiny, happy lotto balls become energetic characters in a variety of concepts, showing their versatility in this pitch work.

Role: Art direction, design, motion graphics, copywriting

Agency: Post Modern

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Stellar Transmedia

Corporate website for marketing agency specializing creating branded content for the action sports and outdoor industry

Role: Art direction, design

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Coca-cola

March Madness sports fan promotional site and online marketing for Coca-Cola, in partnership with CBS, the NCAA, and Qdoba

Role: Art direction, design, motion graphics

Agency: Motive

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The Communique Group

We love maps. Especially old, dusty, dog-eared maps. In this case, a little virtual dirt and some faux scrathes lend an air of sophistication and richness to an interactive property map.

Role: Art direction, design, motion graphics, development

Agency: Motive

» View Archived Project

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Real-A-Save

Visual identity, website, online and outdoor advertising, yard signs, and car wrap graphics for revolutionary real estate agency

Role: Art direction, design, identity design, illustration, motion graphics, copywriting, architecture

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Norris Design

Landscape architecture firm’s site, featuring animated presentation of key projects and the big ideas that drive the work

Role: Art direction, design, motion graphics

Agency: Motive

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Stretch Island Fruit

For the leader in natural fruit leather, we conceived two creative directions, including an island version of “supermarket pastoral.”

Role: Art direction, design, architecture

Agency: EVB

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Domino

Promotional video introducing award-winning line of biking apparel, which uses a Lycra-leather blend to prevent road rash

Role: Art direction, design, motion graphics, editing, audio

Agency: Motive

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Alive at 25

Teen-focussed safe driving program authenticated through testimonials. Animated demo explains a GPS vehicle tracking device.

Role: Art direction, design, identity design, motion graphics, copywriting

Agency: Motive

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Little Leaps

Emphasizes parent-child interaction, grow-with-me feature, and interactive demos of this DVD-based learning system aimed at toddlers.

Role: Art direction, design, illustration, architecture

Agency: EVB

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Leapsterworld

The only section of the LeapFrog site that is aimed at kids, LeapsterWorld is an animated and interactive environment that demands to be explored.

Role: Art direction, design, illustration

Agency: EVB

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Booyah Broadcasting GrouP

Online broadcast network's corporate site, featuring integrated video, an animated demo, and video player skin

Role: Art direction, design, illustration, motion graphics, video, audio, copywriting, Flash development, architecture

Agency: Indelible, Inc.

» View Archived Site

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Good Times Burgers

Consumer site for regional chain of fast food restaurants with multiple interactive and animated features

Role: Art direction, design, illustration, motion graphics, animation, Flash development

Agency: Motive

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Arapahoe Basin

Site for Colorado’s coolest, least pretentious ski area. Personality is expressed with surreal photo-illustration collages and playful use of ski map graphics.

Role: Art direction, design, illustration

Agency: Motive

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Crested Butte

In addition to showing off the beauty of the butte, this feature-rich site delivers snow reports and live video feeds in an approachable way. Keeping skiiers and snowboarders in the know, before they go.

Role: Art direction, design

Agency: Art + Logic Interactive

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Lake Tahoe

This tourist-focused site markets the lake's south shore as a premier year-round resort destination.

Role: Art direction, design

Agency: Motive

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Dish Network

Series of television spots extolling the benefits of DISH Network over cable providers

Role: Art direction, design, motion graphics

Agency: Morey Evans Advertising

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Axis

Spring break site promoting a General Motors membership program targeting young adults

Role: Art direction, design, motion graphics, audio

Agency: Motive

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Colorado Department of Transportation

In creating CDOT's 2030 Statewide Transportation Plan, we invited the user in with friendly interactive maps, an earthly palette, and visuals inspired by the highway and park systems.

Role: Art direction, design, illustration, motion graphics, development

Agency: Motive

» View Archived Project

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COOL WHIP

To reflect the new packaging, we refreshed several spots from the long-running campaign whose look we conceived and evolved over the last five years.

Role: Art direction, design, motion graphics

Agency: Madhouse & FCB

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MTV World

Series of long-form spots to promote the launch of MTV Desi, MTV China, MTV Korea, and MTV Russia.

Role: Art direction, design, motion graphics

Agency: Madhouse

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